BBC News is reporting animal welfare campaigners want to encourage consumers to buy more free-range pork in the same way they’re trying to encourage free-range chicken.
What the BBC fails to report is experiences like ours: customers say they want the higher welfare free-range pork (or indeed chicken) but when it comes to putting their money down most will opt for whatever is cheapest.
Animal welfare campaigners want to raise the profile of pig farming standards. But shoppers trying to buy “ethical” pork are met with a bewildering array of labelling. So could free-range pork be the next free-range chicken?
Look at all the logos and labels next time you browse for that pork purchase.
Outdoor reared. Outdoor bred. Organic. Free-range. Freedom Food endorsed. Red Tractor assured.
But however confusing the labyrinth of kitemarks may be, the demand for ethically produced porcine products appears to be growing.
If customers really were prepared to pay the higher costs of free-range pork, which is less efficient and has higher costs than pork from more intensive systems, we wouldn’t have culled our herd. Nor would others be culling theirs.
- Where’s the freedom to choose free-range? (theconversation.edu.au)
- As EU Sow Herds Shrink, Pork Export Doors Could Open (nationalhogfarmer.com)
- Cameron joins British pork campaign (farminguk.com)