People often express surprise when I blog about the attitudes, beliefs and fondly held notions held by many potential customers for our Berkshire pigs and pork.
After all, they say, customers can’t be that ignorant or naive, can they?
The survey found, among other things, that 20 per cent of consumers surveyed incorrectly identified wing of pork, leg of liver and lamb drumstick as cuts of meat they could expect to see at their local butcher’s.
Even more surprisingly, the same number of people believed tofu and tofu ribs were meat-based delicacies.
Ten per cent didn’t believe calf’s liver was a real cut of meat, while the same proportion believed haggis, faggots, game pie and oxtail contained no meat.
The Telegraph quoted the editor of the Meat Trades Journal as saying, “we seem to be going backwards when it comes to basic food knowledge”.
I can’t say I’m surprised. After all, people have left comments on the blog like this:
“I’m having to explain to my teenage granddaughter that there are evil, nasty men who do this sort of thing to poor, innocent, defenceless animals. Why do you have to kill and torture such loveable little creatures? Does it make you feel big and strong? Why can’t you eat sausages, burgers and chicken like other normal people? I’d phone the RSPCA if I knew where you lived. It’s really, really sick what you’re doing.”
Others have been shocked to discover they’d have to kill a pig to get pork from it:
“You’re sure we have to have them killed? I mean, can’t you have pork without killing the pigs?”
I’m no longer surprised when people come out with this sort of thing, although it was a relief to discover beliefs like this are widespread in the UK. I was starting to think we’re a nutter magnet!
Anyway, another interesting point to come out of the survey was that 41 per cent of people surveyed said they found their local butcher too expensive.
The Telegraph reported that many butchers were now unable to compete with supermarkets, as they consistently offer low prices.
It’s precisely the position we find ourselves in. Many customers believe butchers and farm outlets should be pricing their meat at the same level as the lowest priced supermarket offerings, regardless of quality, scale, localness, overheads or anything else.
As beliefs go, it’s up there with believing pigs have wings.